Tokiwa will be exhibiting at MakeUP in New York (MUNY) on September 17 and 18. Tokiwa’s new product “ECOLUX PENCIL” has been named a finalist in full service category of Innovation and Trend (IT) Awards that recognize innovative product.Sep 12, 2025

■The exhibition of Tokiwa Group　Tokiwa Cosmetics International(hereinafter referred to as TCI）

As an OEM/ODM company, Tokiwa will showcase high-quality, sustainable, and innovative makeup products at the TCI booth.　
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TOKIWA is proud to announce that our newly developed “ECOLUX PENCIL” has been selected as a finalist in the "Full Service" category of the IT Awards held at MakeUp in New York (MUNY).
The ECOLUX PENCIL was chosen as one of four finalists by a jury of 13 international experts from the forefront of the industry. This nomination is a testament to TOKIWA's strong commitment to innovation and product quality.

「ECOLUX PENCIL」

The EcoLux Pencil is a lipstick that uses paper pulp for all its container parts, proposing a new form of makeup for the future. It balances environmental consciousness with the pursuit of beauty, ensuring customer satisfaction.

Key Innovation of the ECOLUX PENCIL
・Reduces environmental impact
EcoLux pencil is made entirely from paper and has achieved a plastic-free, mono-material package, using only one-tenth of the wood required for wooden pencils.

・Innovative Formulation, Uncompromising Feel
Our innovative formula offers a 100% naturally derived, clean formulation that overcomes the common challenges of traditional matte lipsticks, which are often heavy and drying. We have leveraged our unique technology to achieve a smooth, moisturizing feel. This allows for a softer formula than what is possible with conventional wooden pencils.

・Unlimited design
Unlike existing pencils with limited decoration and design, we use printed labels which vastly widens our design potential.

■MakeUp in New York (MUNY)2025

MUNY is the largest B2B trade show in the cosmetics and beauty industry. This show offers an opportunity to gather suppliers, brands and trendsetters every year in leading fashion cities worldwide (Paris, NY, LA, Shanghai), which showcases innovative, creative and sustainable products. The New York show will be from September 17-18th 2025 where the most influential suppliers in the cosmetic and beauty industry from the US, Europe and Asia will gather to present their latest products.
MUNY Official Web Site：https://www.makeup-in.com/newyork/