Greeting by President&CEO

Bringing Beauty, Excitement, and Joy to People around the World

Since its foundation in 1948, Tokiwa Corporation has always implemented world-class quality management and continuously invested in innovation to create new value. We have developed collaborative partnerships with both domestic and international major beauty brands as well as established relationships with new customers including startups. As a result, we have maintained our position as the No.1 company in the domestic color cosmetics OEM (Original Equipment Manufacturing) market for more than 10 consecutive years.

The values sought in cosmetics are changing due to the diversification of needs for cosmetics, the permeation of SDGs, and changes in social lifestyles after the COVID-19 pandemic. We believe that it is important not only to meet high expectations for product quality, functionality, and effectiveness, but also to create products that resonate with the hearts of those who use them, including initiatives to solve social issues in product development and the supply chain. Through the use of cosmetics, the value that Tokiwa, a company engaged in manufacturing, can provide is expanding, such as not only becoming beautiful but also discovering a new self, gaining courage, smiling, having confidence in one's lifestyle, and having an awareness of contributing to solving social issues.

Taking ‘environmentally friendly' and 'human-friendly’ as our core principles, Tokiwa continuously enhances the quality and functionality of our products while committing to a unique sustainable beauty to minimize the impact on both human health and the global environment. Given the nature of cosmetics as products that come into direct contact with the skin, special attention must be given to their ingredients and formulas. In addition to complying with legal regulations, it is important to avoid using ingredients that may pose potential risks to human health and to continue developing safer and more effective formulas. We are also working on raw material procurement that considers social issues and developing materials and containers that are environmentally friendly, as well as promoting initiatives to reduce environmental impact such as CO2 reduction in the manufacturing and distribution processes.

We believe that growing together with all our stakeholders, including consumers, customers, suppliers, and employees, through mutual understanding and cooperation, is key to achieving Tokiwa's mission of 'Bringing Beauty, Excitement, and Joy to People around the World.' We will continue to expand our role as an OEM and ODM company, create innovation by working in partnership with our beauty brand clients to address their issues, challenges, and business opportunities, and achieve both sustainable business growth and social contribution by strategically engaging in ESG (Environmental, Social, and Governance) management throughout the Group.

Yukinobu Akita, President&CEO