Greeting by CEO

Bringing Beauty, Excitement, and Joy to People around the World

Since its foundation in 1948, Tokiwa Corporation has always implemented world-class quality management and continuously invested in innovation to create new value. We have developed collaborative partnerships with both domestic and international beauty brands as well as established relationships with new customers including startups. As a result, we have maintained our position as the No.1 company in domestic color cosmetics OEM (Original Equipment Manufacturing) market for more than 10 years.

We sense that societal and lifestyle changes, including the rise of diversity and the impact of the COVID-19 pandemic, are reshaping how cosmetics are perceived as a product category, and we are being called upon to innovate more than ever. We believe it is no longer just about improving the quality and functionality of products as in the past, but also about creating products that resonate with the hearts of those who use them, reflecting the commitment of the manufacturer and the distributor. This, in turn, enriches people's lives and brings more smiles to the world. Using cosmetics is, of course, about feeling beautiful, discovering a new self, gaining confidence, and smiling. However, for Tokiwa, a company dedicated to manufacturing, it is also crucial to contribute to solving social challenges, such as how to comprehensively address the reduction of CO₂ emissions and the effective utilization of resources during the manufacturing and distribution processes, and how to pass on a better environment to future generations.

Taking ‘environmentally friendly' and 'human-friendly’ as our core principles, Tokiwa continuously enhances the quality and functionality of our products while committing to a unique sustainable beauty to minimize the impact on both the global environment and human health. Given the nature of cosmetics as products that come into direct contact with the skin, special attention must be given to their ingredients and formulas. In addition to complying with legal regulations, we avoid using ingredients that may pose potential risks to human health. Furthermore, we are committed to pursuing development and production with the highest possible standards in mind, such as investing in sourcing safer raw materials and also being mindful of improving the livelihoods of those who manufacture them.

Tokiwa aims to go beyond the role of an OEM and ODM company by working as a partner with our beauty brand clients to address the issues, challenges, and business opportunities they face. Additionally, we strive to achieve both sustainable business growth and social contribution by strategically engaging in ESG (Environmental, Social, and Governance) management as the Tokiwa Group. We believe that growing together with all our stakeholders, including customers, suppliers, and employees, through mutual understanding and cooperation, is key to achieving our mission of 'Bringing Beauty, Excitement, and Joy to People around the World.' We are committed to driving further beauty innovation and contributing to business growth, as well as the resolution of environmental and social challenges.

Hiroyuki Kanai, President and CEO